Rules are meant to be broken!

There are some who create the rules and there are some who breaks them. But who creates the rules? We all have have heard this famous quote by a Spanish painter Pablo Picasso,

Learn the rules like a pro, so you can break them like an artist.

 But why should one break the rules? Are rules meant to be broken?  Breaking the rules may seem unconventional to many, but when a broken rule is applied to a particular painting or design correctly. It shocks the audiences, it surprises the viewer.

In designing typography, one of the well known rule is not to use more than two typefaces or font in one design. Why? Because each font conveys a different mood. When all the many fonts come together in a design. It will bombard the viewer with many different moods. This will confuse the viewer, unless your goal here is confusion. The following poster is designed by Müller-Brockmann. Because how this designer paid particular attention to the relationship between each other, how each font interact with each other and to the audience. He is able to be successful despite breaking the rules.

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